Today on CLP I am welcome DivaMoms.com creator and author Lyss Stern! Keep reading for an interview with Lyss and watch for her new book that is releasing April 18th – Motherhood is a B#itch
What is a Diva Mom, and why was it important for you to create DivaMoms.com?
A #divamom does not allow motherhood to define her. She is a mom but also a boss. Looking fabulous and feeling good on the inside and out. Divamoms.com was inspired by my 1st son Jackson. I realized moms needed a reason to get out of the house with and without their kids, and at the time there wasn’t an outlet that provided events, social outlets and fun.
Motherhood is a B#tch is your next book release. What can readers expect from this?
Some parenting advice, fun tips to unleashing your inner diva and hopefully lots and lots of laughter!
10 Steps to Regaining Your Sanity, Sexiness, and Inner Diva. The book tells it like it is and explains how women lose their sense of self once they have children and why it’s so important to reclaim it. In the end of the book the readers will feel happier, healthier, and hotter than before.
What is your best advice for a first time mother to be?
All mothers like to give unsolicited advice to new moms. My advice is to do it YOUR way, if it works. Ask lots of questions (no questions is stupid) and don’t google every little thing. Most important is to find your own parenting style, what works best for you and your child. There is no magic recipe for motherhood. You will find the right one that works for you and your family.
How has social media made an impact in your life and business?
Of course, social media is essential to branding and reaching a fresh new audience while growing on my established clientele. I do all my own social media and truly try and keep it real and on point with my brand. I do not believe in putting everything out there about my personal life on social media. However, that’s just my opinion. My son always jokes around that I should be more like Kim Kardashian on social media, he’s thirteen.
What is your advice for someone who wants to be their own girl boss?
Go for it! Girls are more powerful than ever before. The world is finally listening to us and we are empowered. Take your ideas and make them a reality before someone else does. Own it, and work it!
My book is the modern mom’s bible for dealing with the day to day chaos with style and grace. It’s written to empower every mom out there. It’s time to take it all back!
Lyss Stern is the CEO/Founder of Divalysscious Moms (www.divamoms.com), a national, NYC-based marketing and event company with a database of millions of mothers and mompreneurs. In addition to being a successful entrepreneur, Lyss is the go-to source for toptier media, where she discusses topics ranging from business to parenting to politics. Lyss, through the strategic building of her brand, media presence, speaking engagements and business acumen, is in the coveted position as being a social media influencer, with followers who avidly trust and follow her on various social media platforms.
Thirteen years ago, before marketers were even using social media marketing to target moms, she created Divalysscious Moms, as a way to get her groove back after giving birth to her first child and help other mothers find themselves post-baby. Today, with a database of a million moms across the country, DivaMoms is the premier marketing and event company for the New York area’s well-heeled moms.
As a trend spotting mom, Stern always is researching and engaging with her followers about the latest parenting and lifestyle trends, it is this type of business instinct that led to DivaMoms launching E.L. James Fifty Shades of Grey Trilogy in the U.S. When Stern posted the event invite to her Facebook page, it was at full capacity within the first two hours.
DivaMoms continues to be an in-demand platform for Mommy-driven products and services, which Lyss has single-handedly built by organizing sophisticated events and connecting highend brands including Fendi Kids, UPPABaby, Stokke Strollers, Nestle’s BabyNes, Red Carpet Kids NY, Sweaty Betty, The Chord Club, Flywheel and many more with an elite group of women and children.
In addition to her work with DivaMoms, Lyss was the editor in chief of Jared Kushner’s “Observer Playground” magazine and co-authored the best-selling book, “If You Give a Mom a Martini “ (Crown) offering her expertise on Mommy Me-time to women everywhere. The book, which has recently been optioned to become a motion picture, features contributions from celebrity moms like Kelly Ripa, Christie Brinkley, Melissa Joan Hart and more. The Long Islandnative, and mommy-of-three (sons Jackson, Oliver and sister Blake), is also the co-creator of the NickMom short-form series “Story Time For Moms” as well as the co creator of the Scripps Networks short-form series “Bad Moms In History”. Her next book “Motherhood Is A B#TCH, 10 Steps to Regaining Your Sanity, Sexiness, and Inner Diva” (Skyhorse Publishing) by Lyss Stern and Sheryl Berk (foreword by Jill Kargman, star of “Odd Mom Out”) comes out this spring.
Lyss can often be seen offering her parenting expertise to television audiences for networks like Fox News and on programs including NBC’s Today Show and CBS This Morning. Her commentary has also been featured in national publications such as Crain’s New York Business, The New York Times, The Wall Street Journal and The New York Post. Lyss writes a few columns including the SummerLYSST, which appears in Social Life Magazine and FabULyssFinds in Manhattan Family Magazine..
Lyss also prioritizes giving back to the community, which she focuses on through her involvement with a variety of organizations including OCRF and Pediatric Cancer