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Michele Gorman Talks Covers

I’ll be the first to admit that I’m an indecisive glutton. In bookshops I stand paralyzed before the walls and tables of delightful tomes. When I see a tray full of cupcakes, I want one of each, please. I risk meltdowns at sample sales, my head spinning at the sight of so many lovely clothes to choose from. In short, I suffer from too-many-optionsitis.

So I’m in big trouble when it comes to designing book covers.

It was lucky for me that when Single in the City (my debut) was published, Penguin UK took care of all the details. My editor asked me for ideas, and I bombarded her with them. Then I waited and wondered and waited some more, until the day I received the cover draft from the designers. The decision was out of my hands. I could love or hate the end result, but I couldn’t influence it. Luckily I loved it.

The process was very different for Single in the City’s sequel, Misfortune Cookie. I was in the driving seat. When I thought about all the decisions I’d have to make, I really wanted to hand the keys over to a designated driver. But there were no volunteers. I was behind the wheel.

For me, publishing independently doesn’t mean doing it on my own. I surround myself with the finest professionals I can. My agent does the content edits. I use a copy editor for line-edits. So it made sense to hire a superb designer for the cover. Nellie Ryan was the genius who illustrated Single in the City’s cover, and she accepted the commission for Misfortune Cookie. Rather than terrify her with a rambling mind dump when she asked for the brief, I enlisted the help of my agent, Caroline to discuss some ideas. We knew that a few things would be critical: setting, subject and tone. This was the brief.

Setting: Hong Kong, including something iconic
Subject: A girl’s figure that reflects the story
Tone: Chick lit/women’s fiction

We gave Nellie our ideas and after several rough sketches and tweaks, this was the result. It was my idea, the Hong Kong cityscape, the table, the cookie and the thoughtful girl.

(This is Figure 1)

It ticked the boxes, and was elegant and beautiful, but a little thought niggled. Misfortune Cookie is a fun book, the kind you take on holiday or read on your commute to take your mind off the real world. It’s a fish-out-of-water adventure in high heels, with a sassy heroine, light and funny.

The cover just didn’t reflect that. So we started to change it. We pinkified it. We shaved down the mountain to highlight the title more clearly (apologies to Hong Kongers for making a molehill out of your mountain).

(This is Figure 2)

It was better, but something still bothered me. It hit me as I scanned the “Customers Who Bought This Item Also Bought” list of books that sits on every book’s Amazon page. I’d forgotten the cardinal rule when selling on Amazon. Book covers have to be clear and eye-catching when very very small. And those covers are teeny. This teeny.

Looking at the books listed with Misfortune Cookie in this section, dear reader, I was struck with envy. Cover envy. Mine didn’t look like all the others. It didn’t sing, “I’m a fun book. Go on, give me a chance.” And it didn’t look anything like it’s sister, Single in the City.

{Insert SITC US cover here} {Insert SITC UK cover here}

So we went back to the drawing board.

I’d made a very common cover design mistake. The cover was too busy. It drew the eye to several parts of the illustration without highlighting any of them clearly. “Don’t be afraid of white space”, someone way cleverer than me once said. “Less is more”, my mother always admonished (usually when assessing my teenage makeup attempts, but the advice applied here too). So I started with white space, and carefully layered in setting and subject. I toyed with three design options: just the girl, girl with cityscape, or girl with cityscape and Star Ferry (an icon in Hong Kong).

I also played with fonts, hundreds of fonts, which nearly killed me (considering my affliction).

(This is Figure 3) (This is Figure 4) (This is Figure 5)

The first font looked a big wonky, and dark because of its bevelled effect. The second was a bit too magic-marker-y, and the third was too skinny, but I liked the flow of that one best. I figured I could probably fatten it up.

The boat was too domineering but I liked the idea, and I also liked the idea of including a tag line (i.e. a snappy one-liner). We just needed to figure out how to get both in there without cluttering things up. We also changed the font on my name to soften it.

(This is Figure 6)

Almost, but still not quite fun enough. So I asked for readers’ opinions, and a few suggested making the cover look more Chinese. Hand-held fans or chopsticks-in-the-hair were out, because they couldn’t be seen clearly in the little thumbnail image. So I tried this.

(This is Figure 7)

And by George, I think we finally got it! I loved the sweep of the tag line that draws your eye in, and the umbrella that caps the figure, making it work really well in the foreground. The cityscape is light enough not to clutter up the middle of the page, and it’s easy to see in a small thumbnail. I fattened up the title font, and the cover perfectly fulfils our brief: Hong Kong-y, girly, chick lit-y fun. I love it. I hope you do too.

It was a long process but it taught me a few very important lessons. First, the cover has to reflect the tone of the book as much as its content. That’s as true of the fonts (which I still have nightmares about) as it is of the illustrations. Second, clutter is as unhealthy for your book cover as it is for your closets. Mom was right: less is more. And third, each cover competes with thousands of others for readers’ attention. It has to say, with a cheeky nod and a wink, “Come on over and have a look”. That’s its purpose, it’s raison d’etre, to give the book a chance to be read. If the cover doesn’t engage and excite curiosity, readers won’t even click on it to see what it’s about, or read the first few chapters for free.

I’d love to know what you think of the cover. Does it make you want to know more, and click Look Inside on the Amazon page to start reading? And how do you sift through the thousands of options out there to choose your next book?

A Year to Remember by Shelly Bell

Shelly Bell is currently on tour with CLP Blog Tours and A Year to Remember. Sara Friedman is tired of being single, and something inside her snaps at her younger brother’s wedding. His big day also happens to be her twenty-ninth birthday, and Sara drunkenly announces to 300 wedding guests that she will be married by her thirtieth. When someone so kindly records her “speech” and puts in on YouTube, Sara goes viral. With a national morning show offering to help her one year journey of finding a husband and her best friend Missy backing her up, Sara dives in head first into the dating game. She accepts blind dates, tries her hand at internet dating, and finds the meaning of soul mate where she least expects it. Sara also happens to be a food addict, and has struggled with her weight throughout her life. She is determined to shed the pounds while she searches for her Mr. Right – but will thin equal happiness?
I loved the beginning of this book, and was immediately hooked by Sara’s story. Even though I have never struggled with weight or had an unhealthy relationship with food, I still felt like Sara was very relatable, which makes for a great MC in my eyes. The ending of the book took a different turn. While I knew Sara was struggling with food and that was clearly part of the plot, the ending seemed to only focus on that, and I found my interest waning a bit. But I still highly enjoyed this book, and I would recommend!
[Rating: 4]

On Tour: This Tangled Thing Called Love by Marie Astor

Marie will be on tour August 13-27 with her novel This Tangled Thing Called Love Claire Chatfield has everything a girl could possibly wish for:…

Jennifer Aniston Engaged!

Great news for my one of favorite actresses, Jennifer Aniston – she’s getting married! People.com received confirmation from Justin Theroux’s rep, announcing: “Justin Theroux had an amazing birthday on Friday, receiving an extraordinary gift when his girlfriend, Jennifer Aniston, accepted his proposal of marriage.” Aniston, 43, and Theroux, 41, an actor-screenwriter, have been dating for over a year, and co-starred in the movie Wanderlust together. Congrats to Jennifer and Justin! Maybe we could exchange wedding planning tips?

On Tour: Rum Punch Regrets by Anne Kemp

Anne will be on tour August 13-September 3 with her novel Rum Punch Regrets In just a few short weeks, thirty something Abby George has…

My First 5K: Week 9: More Health

A few weeks ago I talked about an issue I have been having with my heart, and how working out is so important for anyone’s health. I actually got serious about keeping a regular workout routine since high school. Just before my junior year, I got a yearly physical and my mom mentioned to the doctor that she thought my cholesterol should be checked, as high cholesterol runs in her family. Sure enough, my cholesterol came back at an alarming level, enough to have the doctor sit down with me and have a serious chat about diet and lifestyle. I was given two lists of foods – one that I shouldn’t consider touching, and one that I should try to incorporate into my meals. The do not touch list was pretty easy to figure out why those foods are banned – fast food, fried food, butter, salty foods, etc. The list of foods that I should try to incorporate in my diet was interesting to look through. Bagels (plain bagels, no cream cheese) came highly recommended, and can remember three days a week I would buy a plain bagel in my school cafeteria for breakfast. I also changed the type of milk I drank from 1% to skim – which my fiancé still gripes about! I almost never use butter on rolls or bread, and try to find a suitable substitute when it is called for in a recipe. I also cut out fast food 100% my entire junior year. As someone who was fairly busy in high school and not quite a cook yet (cough, still), this was difficult to do, but I took my health warning seriously. A seventeen year old healthy female shouldn’t have had the numbers that I did, and I didn’t want to have serious effects from it, or be put on medications for the majority of my life.
The doctor also suggested I have a regular workout routine. While I was a cheerleader and that required me to work out with my squad, I also started walking on a regular basis with my mom, and bought a slew of DVD’s so I could work out at home. The routine carried into college, where I still bought DVD’s and frequented my college gym, and still now at age twenty-five. Health is not something to take lightly, so make sure you do yourself a favor and just pay attention to what you eat and if you are working out like you should. It doesn’t have to be something drastic or life-changing. Small steps are great to start off with – and getting regular check-ups is a great plan as well!

Below is my workout schedule for the week. Non-bold is my 5K training schedule.
Monday: Run 10 minutes, walk 10 minutes, 20 minutes Pilates DVD with strength band
Tuesday: Walk 15 minutes, 50 sit-ups, 30 minute interval run on treadmill, 30 minute Yoga DVD
Wednesday: Run 15 minutes, walk 15 minutes, 60 minute elliptical
Thursday: Walk 15 minutes, 50 sit-ups, 30 minute treadmill incline walk, 10 minute cardio DVD
Friday: Day Off
Saturday: Run 7 minutes, walk 1 x 6
Sunday: 30 minute interval run on treadmill

In My Mailbox: Week of August 12

In Samantha’s Mailbox:

Title: Lost in the Light

Author: Mary Castillo

Received: Via CLP Blog Tours

Synopsis: DETECTIVE DORI ORIHUELA is on the verge of losing everything: her badge and now her sanity. Under investigation for a fatal shooting and recuperating from a bullet wound, she concentrates on restoring up her dream home – a 120 year-old Edwardian mansion. Expecting a few creaky stairs and drafty rooms, all of Dori’s beliefs on life and death are challenged when she not only sees a ghost, but he asks her to find a woman named, Anna.

The ghost and former bootlegger, Vicente Sorolla is trapped in the house where he was brutally murdered in the fall of 1932. By discovering what happened to the woman he loved and died to protect, both Vicente and Dori learn the undying power of love.

Dori and Vicente’s unlikely friendship takes us back to the waning days of Prohibition in San Diego and the dusty barrio of National City. Mary Castillo’s new novel, featuring the wild Orihuela family that first delighted readers in Names I Call My Sister, weaves romance, history and mystery into a humorous, touching and unforgettable story.

Title: November Surprise

Author: Laurel Osterkamp

Received: Via CLP Blog Tours

Synopsis: • Twenty years
• Six presidential elections
• One consuming love affair

For Lucy Jones, the distinction between love and politics is hazy at best. Both can be all-consuming, and either can lead to a heart-breaking loss or an exhilarating win. Whatever the case, if you’re seen as a loser, you probably are one. Lucy first learns this lesson in 1988, when she’s a shy girl, battling a high school bully and rooting for Dukakis. Through the years Lucy will experience stunning victories and agonizing defeats as she makes the choices that define her. Meanwhile, she also struggles to define her relationship with Monty, who comes in and out of her life like the changes in public opinion. Is Monty simply a one-night stand, a kindred spirit, or the love of her life? And by 2008, can he offer her a change to believe in?

Over the course of twenty years and six presidential elections, Lucy grows and adjusts with the times. Filled with snarky political and pop-culture references, November Surprise is about the journey we take to believe in a candidate, in love, and in ourselves.

November Surprise is a companion piece to Campaign Promises, which is free on Amazon. They can be read in either order. Both have a liberal slant.

Title: Falling For You

Author: Heather Thurmeier

Received: Via CLP Blog Tours

Synopsis: Newly single Cassidy Quinn is thrilled to be a contestant on the new reality dating show The One. But her excitement turns to horror when the gorgeous bachelor turns out to be her ex-boyfriend. Seeing Brad again makes Cassidy realize she might not be as “over him” as she thought—and then she meets hunky cameraman Evan Burke.

After watching his brother lose his wife in a tragic accident, Evan vows never to fall in love. But following Cassidy around as her personal cameraman makes him question his decision, and resisting her gets harder with every sunbathing, bikini-wearing day.

Cassidy and Evan begin a forbidden affair while her ex-boyfriend tries to win her heart back one groping, awkward moment at a time. If Cassidy can manage to stop falling off horses (literally), stop falling onto her ex-boyfriend, the bachelor (yes, literally), and stop falling in love with backstage playboy Evan, she might still make it through the show without becoming a tabloid sensation.

But soon Cassidy must choose between the ex who broke her heart and the cameraman who might never love her back. For Cassidy, this reality show just got real.

In Sara’s Mailbox:

Title: What Lies Behind

Author: Cynthia Hill

Received: Cynthia Hill

Synopsis: What Lies Behind is quite different from Idol Hands, and is more of a historical fiction-style book. It actually takes place both in the present, and in the early-to-mid 20th century. It is told from the perspective of a grandmother, Lillian, and granddaughter, Lisa, in alternating perspectives. Lillian’s story begins with her childhood in 1920s Toronto, moving through her life as a young society bride during WWII and through the scandal and tragedy of her adult years. Lisa, from the present, struggles with her own romantic life while also trying to understand the grandmother with whom she never felt close, even as Lillian is now in the final stages of Alzheimer’s. After a shakeup in her own life, Lisa makes a discovery that may finally bring Lillian’s secretive past to light.

Future Tour: November Surprise by Laurel Osterkamp

Laurel will be on tour October 22- November 12 with her chick lit/romance novel November Surprise • Twenty years • Six presidential elections • One…

Interview with Erin Duffy

When did you know writing was for you?
It was something I always liked to do, but it took me a while to actually have the courage to sit down and try to write an entire book. I’m so happy I did though, it’s difficult at times but I am really enjoying it!

What made you want to write Bond Girl?
I really was looking for a career change and I realized that the time had come to try
It. I hoped that some of the stories would make people laugh, and with all of the negative publicity the entire industry was receiving when the recession started, I thought maybe there was another side of it to show. I’m really excited that people seem to be liking it. And now I have a whole new career to look forward to!

What is the hardest part of the writing process for you?
Being disciplined. Sometimes when I’m having a day where things just aren’t coming easily it’s easy to find a million other things to do with the day. I once cleaned my entire freezer to avoid having to face that blinking little cursor! So far that’s been the most challenging thing, but I’m working on it!

What are your favorite genres to read?
I really enjoy historical fiction, and women’s fiction. I like to read different things to see what’s out there, depending on my mood. In the summer I usually reach for lighter beach reads that make me laugh.

I love the cover of Bond Girl! Did you have a lot of input in the cover-designing process?
Thank you! I’m so happy you like it. I had a little input on tweaking the cover, the one that was used was actually the second iteration of it, but it was pretty close to the original. I love it too, I think the design team at Harper Collins who created it are awesome!

What do you want readers to take away from your story?
I didn’t intend for the book to be a math lesson by any means! I hoped people would find some humor in the personalities of people on trading floors, and the crazy environment they work in. If I can make people laugh with this story, then my mission was accomplished! Fingers crossed!

How important do you think social media is for authors these days?
I’m new to the writing game, so I’m not sure how it has changed over the last few years but I will tell you from my experience it’s crazy important! Facebook, twitter, and blogging is a great way to connect with busy readers and keep people updated on what you have going on at any given time. I’ve enjoyed the social media side of things a lot. It’s a fun way to stay connected.

What would be your advice to aspiring writers?
To keep at it! No one knows what they can produce until they try, and even when it’s frustrating, it’s still worth it to give it a shot. Everyone can have days that are challenging or unproductive but if you stick with it who knows what you can achieve! I certainly didn’t know if Bond Girl would ever be published, but it was a risk worth taking in the end! Good luck!