Lady Gaga Collaborating with Polaroid

Lady Gaga has signed on with photography brand Polaroid with the title creative director and inventor of specialty products. The collaboration announcement was made at the Consumer Electronics Show in Las Vegas on Thursday. Gaga, 23, released this statement, “The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand.”
According to People.com, Polaroid was pulled out of bankruptcy last May by private equity firms and a plan to launch new products using the Polaroid name. Gaga’s campaign will feature the pop star in marketing campaigns and social networking channels.